The founder of the EverRich Duty-Free Stores, coming from a humble background, has been dedicated to social welfare since the early days of his entrepreneurship. His business operates with the core philosophy of "social welfare orientation, benefiting the public," leading 7,000 employees to participate in charitable and social welfare activities. Each year, about 500 volunteer events are held, creating a company-wide volunteer culture. He has established four charitable foundations and has long been committed to sports, arts and culture, healthcare, and environmental protection, actively caring for the disadvantaged and fulfilling corporate social responsibility.

昇恆昌免稅商店創辦人，出身寒微，創業之初，即投入社會關懷。企業以「社會公益導向，利益大眾」為核心理念，親率7千名員工投身行善及社會公益，每年約500場志工活動，開創全員志工文化。成立四個慈善基金會，長期深耕體育、藝文、醫療及環保等多個領域，積極關懷弱勢，實踐企業社會責任。